How To Say the Hardest Things
Published by Leadfully
In November 2004, Tysabri, a drug treatment for multiple sclerosis, received a rare boost from the FDA. Because the disease is so serious and the drug held so much promise, the FDA decided to fast-track Tysabri’s path to MS patients. A celebratory mood took hold at Biogen and Élan, the two pharmaceutical companies that collaborated on the project.
Three months later, everything froze. The FDA put all clinical trials of Tysabri on hold. They ordered the drug to be pulled from the market. Three patients had developed brain infections, two of them fatal.
Imagine yourself in the shoes of one of the leaders at Biogen or Élan. How do you address your team at such a moment? How do you deliver such devastating news without torpedoing team morale for months to come? Read full article.
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