Good storytelling is more science than art
Published by Virgin.com
At 12:30 on a Friday afternoon, the last entrepreneur stood up at the business plan competition and started her slide deck. Eyes began to glaze. Stomachs growled. But as the presenter unfolded a suspenseful story, the audience’s attention was riveted. Heads nodded. Laughter rippled. The half hour sailed by.
The presenter seemed to be born with this gift. Surely she didn’t need to practice presenting or tell her story or struggle to come up with ideas!
Many entrepreneurs consider storytelling to be the mysterious domain of a chosen few. Yet storytelling... (Read Esther’s Full Article)
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Photo credit: Photo credit: GrrlScientist via creativecommons.org
