top of page

No More ‘Criticism Sandwiches’: A New Framework for Getting Feedback


Published by Analytics Magazine

The clock was ticking. Nitin had 24 hours before an important presentation. In it, he would summarize data from a recent project to persuade his boss to act on his recommendations. But without much time to make the presentation the best it could be, Nitin was getting frustrated with his colleagues Gwen and Alan, who had volunteered to give him feedback on a practice session. Their feedback felt overly nitpicking and personal.

“I don’t like the way you transition between slides,” Gwen said. “It’s weird for it to take so long. Speed it up.”

“You’re speaking at a good pace,” offered Alan, “but I really don’t like your choice of font on the deck.”

This is going nowhere, thought Nitin, racking his brain for a polite way to end the unprofitable session.

Why Feedback Goes Awry

Asking for feedback doesn’t always end well – even when your test audience fully intends their feedback to be helpful. Since feedback can turn personal and unproductive, it’s clear that we need a new feedback framework... (Read more!)

Esther’s new book, Let the Story Do the Work (published by AMACOM BOOKS), is now available for pre-ordering and will be released July 27, 2017!

Photo credit: Hobvias Sudoneighm via Flickr.

Featured Posts
Recent Posts
Follow Us
  • LinkedIn App Icon
  • Facebook Classic
  • Twitter Classic
Archive
Search By Tags
bottom of page