Don't Wait for Perfection
Esther receives a copy of her first book Let the Story Do the Work for the first time! However, she quickly notices an error and...
How To Ask for Stories: SC Johnson’s “Story Raffle”
What do you do when you want to get to know your colleagues’ stories? How do you get people to share the kinds of stories that let you...
All About the Audience: Seeing From Your Audience’s Point of View
Connie was balancing a deviled egg when Uncle Rupert turned away from his conversation with her cousin Aurelia and roped her in. It was a...
How To Say the Hardest Things
Published by Leadfully In November 2004, Tysabri, a drug treatment for multiple sclerosis, received a rare boost from the FDA. Because...
